The Opening of Unwind

Last week we had the pleasure of attending the official opening of Unwind, a beautiful new store located in the famous Negen Straatjes, right in the Runstraat. Unwind is a stunning waterproof jewelry brand that perfectly combines elegance with practicality — pieces you never have to take off, whether you're swimming, showering, or enjoying a sunny day out. The opening was truly special and wonderfully organized. Friends, family, and many familiar faces gathered to celebrate this exciting new chapter, and you could feel the love and support in every corner of the store. The space itself is absolutely gorgeous, thoughtfully designed to reflect the calm and timeless beauty that Unwind stands for. We are also incredibly excited to share that Blemz Studio and Unwind are working on a beautiful collaboration that will soon be revealed. Together, we are creating a unique piece of jewelry that merges both our worlds — think minimal, elegant, and of course, waterproof. We can't wait to show you what we’ve been working on, so stay tuned for more! In the meantime, if you’re in Amsterdam, make sure to visit Unwind and discover their beautiful collection in person.